Tuesday 7 July 2015

How Bollywood Have Played A Role In Promoting Indian Traditional Apparels



Over the period of last one decade, Bollywood has undergone many changes when it comes to fashion. There has been drastic change observed in the attires of celebrities and sensibilities which has led to the evolution of a new fashion style. 

In contrast to western apparel, Indian cinema and television has greatly pooled in to ethnicity by largely emphasizing on ethnic apparels. 


Best part is these ethnic these apparels enjoy great demand from modern day buyers probably because the way the celebrities have carried these apparels and created sensuous look on screen which has stirred the markets and compelled the retailers to get more and more of such stuff.

For instance Lehenga saree worn by Deepika Padukone, one of the renowned Indian celebrities is one such ethnic apparel that has created a market buzz.


The contribution of Indian cinema has been since early times. It started in 1980’s when leading actresses of that era promoted suits, sarees and lehenga choli in their movies and was later happily accepted by domestic market. Though 90’s and 2000 observed a slump but post 2000 there was again a huge rise in demand of ethnic apparels.

Presently, India’s identity is largely judged by commercial Bollywood dresses and it is largely because of attires worn by the leading actors on screen. Moreover, the onscreen promotion of apparels has not only made them famous in India but also worldwide. Some of the commonly worn and demanded Indian ethnic apparels are anarkali suits, lehenga saree, lehengas and sarees. These are designed in various patterns and are largely sold by manufacturers in traditional and virtual market so that people across the world can purchase them and know about India’s culture and ethnicity.

Buyers can also explore wide collection of bollywood apparel online from Kesaronline,com store. So, dont be hassel for bollywood saree online shopping

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